Sympan Success Stories:
Transforming Visions Into Victories
Explore how our innovative solutions elevate client goals
Customer Success Story:
Odido Netherlands Elevates Customer Engagement with Velti's Prepaid CVM Optimization Solution
In pursuit of enhanced customer engagement and revenue growth, Odido Netherlands initiated a transformative project focused on Customer Value Management for its prepaid base. Collaborating with Velti, the aim was clear – increase top-up revenues, boost bundle activations, fight inactivity, and promote pre-to-postpaid migrations.
Partnering with Velti, Odido implemented a robust prepaid Customer Value Management optimization strategy, utilizing 110 customer features and introducing a Control Group for precise performance measurement.
Key Recognition:
The outstanding success of this collaboration was acknowledged with the receipt of three prestigious EMMA Awards in 2020, underscoring T-Mobile (now Odido) and Velti’s commitment to excellence in customer engagement and innovation.
Objectives Achieved:
Through targeted campaigns, Odido experienced a substantial increase in top-up revenues, exceeding initial expectations.
Strategic marketing approaches significantly elevated bundle activations, catering to diverse customer preferences.
Dynamic campaigns successfully re-engaged inactive customers, reducing churn and fostering increased customer loyalty.
Purposeful campaigns encouraging pre-to-postpaid migrations achieved a high success rate, expanding Odido’s postpaid customer base.
Customer Success Story:
A1 Austria's Dynamic CVM Optimization Journey
Challenge:
A1 Austria, a telecom industry leader, embarked on a transformative journey to optimize customer engagement across two of its prominent brands – B.free and yesss! The challenge was to stimulate top-ups, enhance bundle penetration, boost contract renewals, upgrades etc., in both prepaid and postpaid segments.
Utilizing Daedalus.AI, Velti implemented an automated CVM solution, tailored for B.free and yesss! brands. With a focus on stimulating top-ups, increasing bundle penetration, and battling inactivity, the project boasted more than 90 Daedalus customer features to personalize the campaign offering.
Operational Success:
Multi-Brand Engagement
The dynamic CVM programs catered to the unique needs of both B.free and yesss! brands, ensuring a personalized and effective approach.
Parallel Campaigns
Over 100 campaigns ran concurrently, allowing for a comprehensive and strategic engagement across various customer segments.
Longevity
The project has been live for over 5 years, showcasing its sustained effectiveness and adaptability to evolving market dynamics.
Expansion to Postpaid
Recognizing the success in prepaid, the project expanded to postpaid customers in 2023, ensuring a seamless, end-to-end customer engagement strategy.
With over 90 Daedalus customer features, the campaigns were highly personalized, delivering a targeted and impactful customer experience.
Customer Success Story:
Odido Netherlands Prepaid Surprise Loyalty Program
Over a decade ago, T-Mobile Netherlands and Velti joined forces to create Prepaid Surprise, a gamified loyalty program exclusively for T-Mobile’s Prepaid customers. Upon top-up, customers get credits to play a game and win tangible rewards.
Beyond rewards, Prepaid Surprise strategically influences customer behavior, encouraging the transition from PAYGO to bundle purchasing, aligning with changing customer preferences.
Eleven years on, Prepaid Surprise stands strong, delivering historical highs of value through deep analytics and Machine Learning technologies. The program employs AI-optimized campaigns, utilizing advanced predictive analytics and machine-learning algorithms for personalized 1-1 communication.
Awards and Recognition:
In 2020 Prepaid Surprise’s exceptional performance has garnered three EMMA Awards, including the Grand Prix Prize.
In 2021, it was also shortlisted for the most effective use of data at the EMMAs
In 2023 recognized as a finalist in the International Loyalty Awards for “Best Use of Customer Analytics” and “Best Long-Term Loyalty Initiative.”
Customer Success Story:
Korek Telecom Iraq, Elevating Loyalty with Innovation
Korek Telecom Iraq partnered with Velti to introduce a real-time, point-based loyalty program, enriching customer engagement in the telecom industry.
Powered by Velti’s platform, the program offers an extensive Rewards Catalogue. The catalogue features diverse categories, allowing customers to redeem their points for personalized rewards based on their preferences.
Incorporating tiered benefits, the program encourages loyalty with varying cashback percentages. Additional flexibility is provided through features like gifting points, purchasing extra points free daily spins etc.
Regular engagement and recruitment campaigns, tailored to customer behavior, ensure a dynamic and responsive loyalty experience.
Velti seamlessly implemented the program across two channels—Self-care App and traditional SMS, catering to diverse customer preferences.
Korek Telecom’s collaboration with Velti has delivered an innovative, customer-centric loyalty program. With dynamic rewards, tiered benefits, and multi-channel accessibility, the program enriches customer experiences, fostering lasting loyalty in the telecom landscape.
Customer Success Story:
Velti's Next-Gen Gamification for Enhanced App Engagement
In a pursuit to elevate customer engagement and maximize app usage satisfaction, Velti collaborated with Etisalat Egypt to develop a cutting-edge gamification program, setting a new standard for customer interaction.
Velti’s platform crafted a series of engaging missions, meticulously refreshed monthly, encouraging customers to download and actively use the app. These missions provide a structured framework for customer interaction, adding an element of fun and challenge.
Customers collect gems upon accomplishing missions, fostering a sense of achievement. The accumulation of gems allows users to level up within the program, creating a personalized journey and enhancing the overall user experience.
To further amplify customer satisfaction, surprise quests with bonus rewards are seamlessly integrated. These unexpected bonuses not only enhance the customer experience but also establish a deeper emotional connection, making the app usage journey memorable.
The next-generation gamification program has proven to be a resounding success, driving increased app downloads, active monthly usage, and heightened customer satisfaction. Users not only engage with the app but also form a stronger bond with the brand through this innovative and emotionally resonant experience. With dynamic missions, gems, leveling up, and surprise quests, the program has successfully achieved its objectives of boosting app downloads, encouraging regular usage, and maximizing customer satisfaction.
Customer Success Story:
Goody’s Burger House Innovative Loyalty Program
Goody’s Burger House partnered with Velti to launch a robust Loyalty Program, seamlessly integrated with targeted CVM campaigns. The objective was clear – enhance customer satisfaction, increase order value, and elevate the frequency of customer orders.
Velti’s platform meticulously segmented Goody’s delivery customers based on their eating habits and demographic information. This rich data enabled the delivery of personalized offers through SMS and Email notifications, creating a tailored experience for each customer.
Engaging customers through multichannel, seasonal campaigns themed around sports, music, and cinema, Goody’s aimed to not only satisfy but also elevate the value and frequency of customer orders. These dynamic campaigns resonated with diverse customer interests, enhancing brand connection.
Customers are invited to join the Goody’s Loyalty Program – the All Star Club. Members earn stars with every order, regardless of the channel (website, mobile app, phone, or physical store). Stars translate into tangible rewards, including Goody’s gift cards and exclusive entries into monthly draws for grand prizes.
The collaboration between Goody’s Burger House and Velti has yielded impressive results. The Loyalty Program, reinforced by personalized CVM campaigns and engaging seasonal initiatives, has not only increased customer satisfaction but also driven higher order values and frequencies.
Customer Success Story:
Velti's Gamified Sustainability Initiative with Cosmote
Cosmote, Greece’s largest telecom operator, partnered with Velti to launch a sustainability program dedicated to preserving the pristine blue waters of the Greek sea and protecting underwater biodiversity.
Velti developed a gamified questionnaire integrated into the “My Cosmote” app. Users can participate multiple times, earning badges to visually track their progress in contributing to environmental preservation.
The initiative goes beyond engagement, offering users valuable tips to educate them on practical ways to safeguard Greece’s iconic blue waters, fostering a culture of environmental responsibility.
Cosmote and Velti’s collaboration exemplifies the power of technology in driving sustainable practices. The gamified initiative not only engages users but empowers them to actively contribute to the preservation of Greece’s natural beauty, marking a significant step towards a more sustainable future.
Customer Success Story:
Velti & Swisscom's Gamified Success
Swisscom, a leading telecom provider, chose Velti as its partner to design and implement innovative gamified campaigns. These campaigns are meticulously tailored to specific customer segments, aligning seamlessly with Swisscom’s overarching objectives.
The ongoing campaigns are strategically crafted to achieve two primary objectives: enhancing customer satisfaction and fostering loyalty, while actively engaging existing customers.
Velti’s expertise comes to the forefront as gamified elements are customized to resonate with distinct customer segments. This strategic alignment ensures that the campaigns are not only interactive but also resonate with the unique preferences of Swisscom’s diverse customer bas
The partnership’s initial focus on customer satisfaction and loyalty has yielded promising results. The gamified campaigns provide a dynamic and engaging platform that not only retains existing customers but also strengthens their connection with the Swisscom brand.